Marketing is an important concept today. Marketing activities have been developing since the first day the marketing concept became effective. Marketing processes, the change of the world we live in; It changes and develops due to social, political, cultural and economic reasons. With this change, new strategies and methods suitable for the demographic structure emerge. Previously, marketing was only an activity carried out in a concrete sense in the real world. Nowadays, digital marketing has a different dimension and a completely different effect. One of these is Integrated marketing. What is Integrated Marketing? Among marketing activities, it is the strategy that has the greatest validity and success. Integrated marketing is a type of marketing that aims to increase customer satisfaction with the brand. In this type of marketing, communication and message types are combined and used.
What is Integrated Marketing?
Integrated MarketingIt is a marketing method that focuses on the customer and aims to create customer loyalty while encouraging them to purchase the product or service. In this marketing model, a method is applied to use all the marketing tools it has in the process of managing advertising campaigns in order to reach customers in every possible area where the company can operate. All these communication tools work effectively when they work in harmony with each other. marketing management provides. In Integrated Marketing, as in other marketing models, the primary goal is to increase the customer's satisfaction with the brand. The customer's trust and loyalty to the brand enables the brand to increase its awareness or develop its strategies. Integrated Marketing ensures the continuity of the relationship between the brand and the customer. An ongoing relationship with the customer is also effective in the growth of the brand. A brand that creates and maintains a good image creates a strong brand perception. This simple yet effective marketing activity makes it easy to connect with customers and inform them about your products or services. It is a method that gains the trust of the customer.
Integrated Marketing Features
-Consistent communication
-Using all available tools in marketing communication
-Strong brand image
What is the Purpose of Integrated Marketing?
In short, the aim of this method is to create a good image of the brand. One of the aims is to strengthen the brand's bond with the customer and ensure loyalty. The greater the connection between brand and customer, Integrated Marketing method the more successful it becomes. Continuity is essential in integrated marketing. If continuity is achieved between the customer and the brand, the customer's interest in the brand or service/product will increase.
Integrated Marketing Communications
One of the most important points in marketing is communication. Marketing communication It is a criterion for the survival and progress of the brand in the planning, implementation and development or execution of the brand's activities. Marketing Since there are many communication media during this period, it is very important to maintain marketing communication and not lose the target audience in the meantime. Two-way communication should be provided to the customer, focusing on the customer and the consumer.
Benefits of Integrated Marketing
It is possible to provide business strategies that will have an impact in the long term with integrated marketing. So what are the benefits of integrated marketing? Let's see:
- Results that satisfy the customer and create trust
- Improved brand image created using all marketing tools
- A sustainable investment that you will leave to both your internal employees and your customers.
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