What can be done to increase brand awareness and use SEO correctly in e-commerce, social media, blogs and businesses?
SEO (Search Engine Optimization), the building block of successful digital marketing, has become indispensable for every brand. With the correct use of SEO, you can increase the visibility of your brand and reach your future goals in a shorter time.
SEO (Search Engine Optimization or Search Engine Optimization)It is a set of techniques and strategies for websites to rank higher organically in search engines (Google, Yandex, Yahoo). Its main purpose is to make a website more visible in search results for certain keywords. The main goal of SEO is to understand the algorithms of search engines and optimize a website in accordance with the criteria of these algorithms and thus make it appear in higher rankings.
There are 4 types of SEO:
1- On-Page SEO
It is used to analyze your website for search engines and get a better ranking in search engines. This includes using specific keywords, content optimization, and technical development. It is important to use specific keywords strategically in the meta description, title, subheading and content on your website. The information quality of your content must be good and attract attention. By adding keywords to your content, you help increase your visibility. You can make your page fun by adding internal links to your website. Providing access to other relevant links enriches your content. Your page's URL must include keywords. This makes your website more accessible and easy for users.
2-Off-Page SEO
It aims to move your website to the top through external factors. The most effective of these external factors are blacklinks. Backlinks are links to your site from other websites. Backlinks from high-quality and relevant websites increase your site's authority and are considered more valuable by search engines. Collaborating with other websites or businesses to run joint projects can increase your site's visibility and potentially help you gain new backlinks. Publishing newsletters or blogging about new products, services or important developments can get your site featured on news sites or other media platforms.
3-Technical SEO
Technical SEO involves technical adjustments made to help search engines better understand and index your site. Fast loading of the website improves user experience and positively affects search engine rankings. A mobile-friendly website can help you rank higher in mobile searches. Technical problems such as software errors (404 errors, redirect errors and internal link errors) occurring on or off the site must be corrected. These technical fixes will help bring your site to the forefront.
4- Local SEO
Local SEO is a tool that allows businesses to reach their targeted potential customers in a specific geographical area. is a digital marketing strategy. You can advance yourself in this method by using emails and applications suitable for business accounts. Keywords are also important for this type of SEO: It is important to create content that includes keywords specific to the geographical region you are targeting. At the same time, Customer reviews can improve your business's reputation and positively impact local SEO performance. Attending or sponsoring local events can increase your business's brand awareness. These types of events contribute to local SEO by getting your business mentioned in the media and on websites.
Purposes of Using SEO
- SEO makes your website visible to visitors.
- It is a major sales booster for businesses and online stores.
- It increases the reliability and recognition of your brand.
- It helps create loyal customers.
- It increases your website's traffic and improves its performance.
- It increases accessibility by providing a better experience for mobile users.
- It offers a long-term and reliable digital marketing strategy.
- It puts businesses, entrepreneurs and ideas ahead of digital and real-world competition.
- It is an effective method to reach new target audiences.
- It strengthens your brand identity on digital platforms.
- It makes it easier for your content to reach large audiences.
- It helps you gain competitive advantage by performing competitor analysis.
Tips You Can Apply for SEO:
- Keyword Usage Appropriate for Target Audience: Conduct keyword research to understand your target audience's search queries. Use keywords strategically in content, but integrate them in a way that is natural and not forced.
- Website Design Accessible from Mobile: To increase traffic from mobile devices your web site Make sure it is mobile compatible. Websites that are not mobile-friendly may have low rankings in search engines.
- Fast Loading Time: Your website's loading time significantly affects user experience and is also taken into account by search engines. A fast-loading website keeps users on the site longer and increases search engine rankings.
- Use Advanced Meta Descriptions: Create unique and engaging meta descriptions for your page with Meta features, which you can also find on Google. Meta descriptions are summary text that appears in search results and are important for attracting users' attention.
- Analyzes: Continuously monitor and analyze the effectiveness of the SEO strategy. Track traffic, conversions, and user behavior using web analytics tools and update your strategy as needed.
An important point to remember is that search engine optimization is actually done for the visitors of the website. Sites that meet users' needs and provide quality content always rank at the top. As a result, search engines tend to list sites that users will be satisfied with at the top.
