Digital marketing is a marketing component that uses digital technologies to promote products and services. In fact, digital marketing is simply the act of marketing in digital environments. In today's technological world, it is a more advantageous marketing method than traditional media. Due to the advantages it offers, its preference rate is higher compared to traditional media marketing. In traditional marketing, a one-way communication process prevails. In digital marketing, it is an ever-changing, evolving and dynamic process. The main channels of this efficient marketing method using digital channels are the internet, social media and mobile platforms. In summary, digital marketing is to evaluate every medium that can be accessed via internet connection for advertising and sales strategies.
Let's see how this effective marketing method was born:
After the term "digital marketing" first appeared in 1990, the first clickable banner ad was published in 1994, thus laying the foundations of digital marketing. With the realization of the importance of the Internet and the increase in its power and use, the understanding of commerce and marketing began to change. The more widespread use of mobile devices has also contributed to the development of this understanding, giving rise to the concept of "digital marketing".
We can list the most used digital marketing methods in the world and in our country under the heading:
1. Search Engine Optimization (SEO)
Commonly known as "search engine optimization” In short, they are techniques used by taking advantage of search engine rankings. It is a digital marketing method that allows businesses or brands to increase their website visibility with paid advertisements, attract visitors to the website, increase brand awareness and make more sales.
2. Search Engine Marketing (SEM)
SEM or search engine marketing means advertising certain words on frequently used search engines. When users search for a targeted word, ad results appear above the organic results. Many brands and businesses now prefer to advertise through Google Ads. Because the majority of users who want to buy any product or service online or do research on certain topics make their first search on Google. This allows businesses that advertise Google Ads to more easily reach people in their target audience.
3. E-Mail Marketing
E-mail marketing is the e-mail activities of e-commerce brands when promoting their products or services. E-mail contents prepared with interesting and professional techniques attract the attention of users and turn them into customers. One of the most common methods used to provide consumers with campaigns and news from the brand is unconditional e-mail marketing.
4. Influencer Marketing
Influencer marketing is when brands collaborate with people who have a certain number of followers and high influencer power on social media platforms such as Instagram, Youtube, TikTok and Twitter, and make advertisements suitable for their target audience.
5. Content Marketing
The most important element of content marketing is delivering the right content to the right target audience. At the same time, it is a strategic and creative approach. Content can be included in different channels, in different formats and can be videos, blogs, images, articles, etc. can be diverse.
6. Social Media Marketing
These are activities that will increase brand awareness of brands through social media platforms such as Facebook, Youtube, Twitter and Tiktok. Social media marketing is about promoting campaigns that will attract visitors to the website and social media channels and carrying out advertising activities to reach the target audience. Nowadays, understanding the importance of social media and the use of this marketing method has become important. By having a presence on social media, businesses and brands can promote their products or services through stories, reels, paid social media ads, etc. Using these features is of great importance in terms of brand awareness and presence in the online world.
Note: The importance of digital marketing methods varies depending on the brand and business target audience.
Benefits of Digital Marketing
You should use digital marketing techniques correctly and effectively. If you use it effectively, your brand's visibility and brand awareness on online platforms will increase. Thus, users will be more likely to visit and re-visit your website.
You should share interesting content in line with digital marketing methods. With these contents, you can enable your customers to connect with your brand and purchase your product or service. Thus, it will provide great convenience and advantage in digital marketing and increasing the number of your customers or reaching potential customers. Attracting the right target audience and traffic to the right website is one of the key points of digital marketing.
Brands with strong marketing strategies target users at all stages. For this purpose, they move their brands forward by using multiple methods such as SEO.
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