(Solutions)
Brandbook
A brandbook is a reference document that defines a brand's visual and verbal identity. It clarifies how the brand identity will be used, within what boundaries it will remain, and by what principles it will be represented. This structure ensures that the brand produces a consistent perception across all touchpoints.
A reference that defines an identity.
Istcode's Brandbook approach goes beyond simply documenting corporate identity. The mindset behind the identity, the brand tone, and the logic behind its use are presented within a systematic framework. This ensures the brand is represented with the same language and standards across teams, agencies, and business partners.
Beyond short-term applications, Brandbook serves as a strategic guide that safeguards a brand's long-term communication strategy.
(Scope)
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( 001 )Brand Identity General Framework
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( 002 )Logo Usage Guidelines
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( 003 )Color and Typography System
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( 004 )Visual Language and Graphic Elements
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( 005 )Photography and Illustration Approach
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( 006 )Tone of Communication and Use of Language
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( 007 )Examples of Correct/Incorrect Usage
( Period )
DISCOVERY
The current brand identity and areas of use are evaluated.
SYSTEM DESCRIPTION
The visual and verbal rules that constitute identity are clarified.
DOCUMENTATION
All rules are structured with examples.
STANDARDIZATION
A framework is established to maintain the same language across all brand touchpoints.
Let's begin now.
LET'S EVALUATE IT TOGETHER.