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Copywriting & Scriptwriting

Copywriting and scriptwriting are strategic narrative areas that determine not what a brand says, but how it is understood. A well-written text doesn't just convey information; it guides, positions, and is memorable. Therefore, text production requires thought discipline before creativity.

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Words are where perception begins.

In the Istcode approach, text is considered in light of brand positioning, target audience insights, and the medium in which it will be used. Both a short slogan and a long script are evaluated according to the same principles: clarity, consistency, and purpose. The resulting narrative strengthens the brand's tone and prevents communication from becoming disjointed.

Copywriting defines a brand's everyday communication language, while scriptwriting deepens this language through time, rhythm, and setting. When the two disciplines are considered together, the brand narrative moves beyond individual texts and transforms into a cohesive story.

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