LinkedIn is testing a TikTok- and Instagram-like feature.

Why is LinkedIn's new feature generating so much buzz?

LinkedIn's announcement of a new feature signals a significant shift in the professional social media world. LinkedIn aims to adapt to content consumption habits by testing a short video feed similar to TikTok and Instagram. Through this step, the platform aims to increase user engagement and offer a more dynamic experience.

LinkedIn's new feature: How does short video streaming work?

The new LinkedIn feature, currently in the testing phase, is presented as a separate video tab within the app. Users can scroll through short videos shared in vertical format. Interaction options such as liking, commenting, and sharing are also actively available. This makes the discovery experience more fluid.

However, LinkedIn's professional identity is becoming crucial at this point. The platform plans to prioritize career advice, industry analysis, and short videos focused on the business world, rather than entertainment-oriented content. This approach requires content creators to rethink their strategies.

How will LinkedIn's new feature affect its content strategies?

With this new feature, LinkedIn may require brands and individual users to simplify their content formats. Short videos necessitate clear and rapid message delivery, so content that directly offers benefits will take center stage instead of lengthy explanations.

For example, job interview tips, CV development suggestions, or industry trend summaries are quite suitable for short video format. Those who want to improve their content performance at this point, Improve your LinkedIn performance/ It can benefit from the strategies contained within.

Would a TikTok and Instagram-like format work on LinkedIn?

TikTok and Instagram have grown the short video format with an entertainment focus. LinkedIn, on the other hand, aims to use the same format for information and professional development. This difference forms the basis of LinkedIn's new feature approach. Even though the format is the same, the content language is completely different.

Therefore, correctly interpreting trends is crucial. To better understand the concept of trends on social media... What do social media trends mean? It would be helpful to examine his writing.

How can brands benefit from LinkedIn's new feature?

For brands, LinkedIn's new feature provides a powerful visibility advantage when used correctly. First, each video should focus on a single main message. Then, the topic should be clearly conveyed in the first few seconds of the video. Additionally, the use of subtitles significantly increases viewership.

However, it is possible to support a short video strategy with LinkedIn advertising solutions. Those who want to learn more about this... linkedin-ads/ You can review the page.

Conclusion: What does the new LinkedIn feature mean?

LinkedIn's new feature makes the platform more interactive and aligned with modern expectations. However, the key to success lies not in producing short videos, but in conveying the right message. Brands that maintain a professional tone and produce value-focused content will benefit most from this change.

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For detailed news about the new LinkedIn feature, based on official sources... TechCrunch You can review the contents.