What is Digital Marketing?

Digital marketing is a marketing component that uses digital technologies to promote products and services. In short, digital marketing is the act of marketing in digital environments. In today's technological world, it is a more advantageous marketing method compared to traditional media. Due to the advantages it offers, it is preferred over traditional media marketing. Traditional marketing is dominated by a one-way communication process. Digital marketing, on the other hand, is a constantly changing, developing, and dynamic process. The main channels of this efficient marketing method that uses digital channels are the internet, social media, and mobile platforms. In summary, digital marketing is the utilization of every medium accessible via internet connection for advertising and sales strategies.

Now let's look at how this effective marketing method originated:

 “The term "digital marketing" first emerged in 1990, and the foundations of digital marketing were laid in 1994 with the publication of the first clickable banner advertisement. As the importance of the internet became recognized and its power and use increased, the understanding of commerce and marketing began to change. The more widespread use of mobile devices also contributed to this development, leading to the birth of the concept of "digital marketing.".

The most widely used digital marketing methods in the world and in our country can be listed in the title:

1. Search Engine Optimization (SEO)

Commonly known as "“search engine optimization”In short, these are techniques that leverage search engine rankings. It's a digital marketing method that allows businesses or brands to increase website visibility, attract website visitors, boost brand awareness, and generate more sales through paid advertising.

2. Search Engine Marketing (SEM)

SEM, or search engine marketing, means placing ads on frequently used search engines for specific keywords. When users search for the targeted keyword, ad results appear above organic results. Many brands and businesses now prefer advertising through Google Ads. This is because a large majority of users looking to buy a product or service online, or researching specific topics, conduct their first search on Google. This allows businesses using Google Ads to reach their target audience more easily.

3. Email Marketing

Email marketing is the practice of e-commerce brands using email to promote their products or services. Engaging and professionally crafted email content captures users' attention, converting them into customers. One of the most common methods used to deliver campaign and brand news to consumers is unconditional email marketing.

4. Influencer Marketing

Influencer marketing is a method where brands collaborate with individuals who have a large following and significant influence on social media platforms like Instagram, YouTube, TikTok, and Twitter to deliver targeted advertising to their intended audience.

5. Content Marketing

The most important element of content marketing is delivering the right content to the right target audience. It's also a strategic and creative approach. Content can appear on different channels and in different formats, including videos, blogs, images, articles, etc.

6. Social Media Marketing

Social media marketing refers to efforts made by brands to increase brand awareness through social media platforms such as Facebook, YouTube, Twitter, and TikTok. It also includes promoting campaigns that attract visitors to websites and social media channels, and conducting advertising campaigns to reach the target audience. The understanding of the importance of social media today has made the use of this marketing method crucial. For businesses and brands, having a presence on social media and using features such as stories, reels, and paid social media ads to promote their products or services is of great importance for brand awareness and online presence.

Note: The order of importance of digital marketing methods varies depending on the brand and business target audience.

Benefits of Digital Marketing

You must use digital marketing techniques correctly and effectively. If used effectively, your brand's online visibility and brand awareness will increase. This will make it more likely for users to visit your website and return.

In line with digital marketing methods, you should share engaging content. This content will help your customers connect with your brand and purchase your products or services. This will significantly increase your digital marketing presence and customer base, or help you reach potential customers. Attracting the right target audience and traffic to the right website is a key aspect of digital marketing.

Brands with strong marketing strategies target users at every stage. They achieve this by using multiple methods together, such as SEO, to advance their brand.

Providing professional content to benefit your business is a good approach. digital agency If you want to work with us or stay one step ahead of your competitors with Semantic SEO, info@istcode.com You can contact us at this address.