Gamification has become a digital innovation in the last few years. Social media and e-commerce etc. It also has a very important place in these areas. Gamification, which means "gamification" in Turkish, is not clearly understood by many users!
What is Gamification?
It has taken an important place in the work done digitally and will obviously become even more important in the future. gamification why? This concept, which we can also refer to as “gamification”, can be explained as the aim of creating an interactive experience for users by integrating into a certain product of brands and businesses. Many users misunderstand or incompletely understand the concept of "gamification". The aim here is to create an attractive area for users with motivational techniques in games.
Products and services offered with Gamification, when combined with marketing, create a more experiential, attractive and encouraging situation for the user. You can get faster and easier results against many marketing modules. digital agencyThis method, which is also included in his projects, digital marketing has an important place in it.
With this method, brands reach their target audiences more easily. Another advantage is that it is easier to explain what you want to explain to the user. Gamification, traditional marketing It is a highly interactive model according to its methods. It is a more fun and enjoyable marketing trend that keeps the user longer in the marketing process.
With the structure of the age we live in, people are more bored and closed to listening and understanding. Gamification is a process that gives pleasure and develops customer loyalty. trend. When similar situations are examined, it is a system that is seen to be beneficial to the user, the brand, and the businesses.
Gamification Examples
Foursquare
Foursquare depends on application swarm With the mobile application called, users check-in wherever they go. The more active users are in their social lives or the more they share through the application, the more they can collect badges through the application and share them with people in their location.
Starbucks
Starbucks, applies a technique to increase customer loyalty with the My Starbucks Rewards program. Customers who are members of the program collect stars with every purchase and receive incentives for free food or drinks. Thanks to this application, customers are motivated to shop from the application.
Nike
NikeWith its own application, Nike Run Club, users can interact with Fuelband chip accessories. Customers can interact with the wristband or organize virtual races. Users who earn badges and trophies are encouraged to stay in the application longer.
McDonald's
Placing Monopoly games in some of its branches McDonald'soffered its customers the opportunity to have fun while eating. Customers spent more time in the store after eating. Store customers watched or played games after dinner. This move, which increases the brand's store traffic and sales, shows that the brand is following the right path.
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