YouTube, one of the most important social media platforms, was founded in 2005. Reaching over 100 million views in just one year, it caught the attention of tech giant Google, which acquired it for $1.65 billion. In 2014, it introduced a system allowing members to earn money, paving the way for a new sector in social media: the profession of a YouTuber. YouTubers upload their video content to YouTube and begin earning money from views. Finally, in 2021, YouTube added a new feature: YouTube Shorts, allowing users to create vertical, short, and creative video content. We will provide more details about YouTube Shorts in the rest of this article.

YouTube Shorts Features

YouTube has introduced and rolled out its new feature in many countries around the world. Shorts is another way to create content for YouTube, but this time focusing on short-form videos with a social network-like focus. YouTube Shorts allows all users to connect with a new audience using only their smartphones and the Shorts camera in the YouTube app. YouTubers can now shoot shorter, vertical videos. By "short," we mean that the video you upload should not exceed 60 seconds. Compared to the hours-long video content in the normal YouTube format, this duration is quite short. This feature, developed especially in response to the rapid success of the TikTok app, has been very well received by users. Shorts are shot with a phone camera without the need for different equipment. Moreover, it doesn't require any editing process. In other words, using YouTube Shorts is quite practical. A few tools are sufficient to edit your videos, such as combining different video clips, adjusting the speed, or adding text…

YouTube Shorts Guide

The process for uploading Shorts videos is different from uploading regular videos. Now, let's talk about the steps you need to follow when uploading.

• YouTube Log in to the app.
• On the screen that will appear before you Create and then Create a Shorts video‘Touch 'a'.
• Initially, a 15-second recording screen will open. If you want your Shorts video to be longer than 15 seconds, tap the camera icon in the upper right corner, then tap the 15 button to change the recording time to 60 seconds.
• Press the record button to record the clip. press and hold Or, start recording by touching the button and stop it by touching it again.
• To delete the last video clip you saved undo To add the clip you removed back, use the option... redo Tap the option.
• Close Tap the icon and then Start over or Save as draft‘Select 'i' and exit the camera.
• To preview and improve your video. approval Tap the icon.
• To return to the registration screen Back‘Tap 'ye'. Also, after making edits... Back‘You can delete or save the changes as a draft by tapping '...', then exit the editor. At this stage... Save as draft’If you select 'i', your changes will be saved.
• To add details to your video Forward‘Tap '...'. From this screen, add a title to your video and select settings such as video privacy.
• Finally, to publish your short video... UPLOAD SHORTS VIDEO‘Touch 'ye'.

Tips for YouTube Shorts

Shorts videos are short, meaning you have limited time to capture the viewer's attention. Therefore, you need to create creative content that directly targets your audience. So, we'll share some tips to ensure your content gets views and engagement.

Maintain a balance between duration and content.

As mentioned above, these videos are time-limited, and the important thing is to use that time effectively. We don't mean using all 60 seconds. If you blend the time effectively with your content, you can get the same results in 15 seconds as you would in 60 seconds. It's also important to consider that people's patience is limited these days. They might skip unnecessarily slow-paced content out of boredom. To avoid this, you should aim for maximum efficiency in minimum time.

Choose the Right Title

Just like the thumbnails we put on our YouTube videos, the title we choose for Shorts is also important. Visually appealing and well-made videos get more clicks. Therefore, choosing a short, clear, and impactful title will increase your video's views. When choosing your title, make sure it is creative, original, and conveys the message of the content. Don't make it too long, and make sure it's intriguing.

Use the YouTube Stories feature.

Don't neglect promoting your Shorts video. There's a segment of the audience that only watches Stories without browsing the main page. Using Stories will be valuable to reach this audience. Also, you can't just create content once and then stop. You need to be consistent and ongoing. Creating content on social media is a matter of balance. Maintain that balance. This approach will eventually pay off in terms of subscribers, reach, and engagement.

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