For brands, businesses and agencies, November means the beginning of a major campaign period. The Black Friday period includes huge discounts, advertising, design and campaign efforts. For this period, brands start working months in advance. From e-commerce to integrated marketing, from marketplace to omni channel marketing Do you know what kind of work you should do for your brand during this campaign period?
What is Black Friday?
Black Friday is celebrated on the first Friday after Thanksgiving in America. This campaign period attracts the public's attention with the big discounts of store chains. This Friday sale, which is repeated every year, has started to become widespread, creating a great impact around the world.
Alright Black Friday Have you ever wondered where it came from? There are many stories on the internet about the emergence of Black Friday and its entry into our lives. The most common of these concerns two businessmen in 1869. Two businessmen withdrew a large amount of gold from the stock market to increase their company values. This event threw the American stock market into a minor crisis. Citizens were badly affected by this short-term crisis. In the newspapers, the day the incident took place was called Black Friday.
Few like this story Black Friday The rumor is still available on the internet. But it is not clear which one is based on reality and has a basis.
When is Black Friday?
Beginning on the last Friday of every November Black Friday period This year it falls on November 25th. As we enter November, many brands are preparing their Black Friday campaigns and Friday, November 25 We can say that it informs its customers for the day.
Black Friday Campaigns and Digital Marketing
We are talking about the day when brands make perhaps the biggest turnover during the biggest campaign period of the year. The importance of a good advertising campaign and even a good campaign structure is undeniable. A whole 24 hours where almost every brand competes with each other and tries to stand out.
You should make an effort to highlight your brand, especially a few days or even a few weeks before Black Friday starts. When we look at it from a consumer's perspective, many online shopping users will search for the products they need and note the product and brand name. Black Friday You should not forget that you will record it to be ready on the day.
Creative campaign visuals and interesting slogans... You will need almost every tool of digital marketing this period. Do you want to enter this period with good preparation and leave it with a successful result? It is useful to remind you of a few criteria you should check before the campaign period.
- Check the descriptions or links of your campaign products and their stocks.
- Provide general control of your e-commerce site and fix broken pages.
- Make sure you create a banner that explains your campaign well.
- Check the mobile side of your website. Be sure to minimize any problems that may arise.
- Anticipate the intense input from customers and the regular support requests you need to provide, and work accordingly.
- Prepare your social media plan together with your campaign setup.
Black Friday campaign To strengthen your SEO part in your preparation, you can add more keywords related to the subject to your website or SEM By using it, you can stand out with keywords that are compatible with the Black Friday topic. You can send e-bulletins, mailings or SMS etc. to your customers. You can inform us about your campaigns by submitting studies.
This legendary friday Creating campaign content that will increase your brand's sales and brand awareness on the day will add value to your other sales throughout the year.
To get news about the digital agenda and new developing technologies Istcode BlogYou can follow; 360 degrees for all your creative and digital works digital agency You can benefit from our service.
